Two female founders have built a trusted advisory brand for international investors in record time, anchored by offices in London and Ankara.
Two female founders have built a trusted advisory brand for international investors in record time, anchored by offices in London and Ankara.
London-based Proximate Investment has charted a remarkable growth trajectory since its founding, establishing itself as a trusted name in international investment advisory. The company operates from offices in Canary Wharf and Ankara's Armada district, a two-city footprint that underpins its global service model. Behind the firm are co-founders Selma Karaağaç and Kübra Nur Eroğlu, who both point to vision, discipline and trust as the foundations of operating in such a specialised field on an international scale.
Selma Karaağaç, who leads the company's strategic communications and brand management, holds an undergraduate degree in psychology and a master's in neuroscience from King's College London. She applies her academic grounding in human behaviour and decision-making to the practical task of building investor trust, placing the psychology of persuasion at the centre of the firm's communications strategy.
“Branding, in essence, means being chosen consistently and repeatedly. That only happens through trust, transparency and durable relationships. The long-term, trust-based professional relationships women build in business often help brands grow faster and on firmer ground.”
— Selma Karaağaç, Co-Founder
A graduate of Ankara University's Faculty of Law, Kübra Nur Eroğlu is a practising lawyer advising clients across Türkiye and the United Kingdom. After relocating to London, she founded her own legal advisory firm, building a strong professional network through partnerships with local law practices before turning her focus to the legal dimension of international investment. She has furthered her expertise through programmes in international law at KU Leuven, immigration law at the University of Greenwich, and American politics at Harvard University, and currently serves as the United Kingdom representative of the Association of All Real Estate Consultants (Tüm Emlak Danışmanları Birliği).
“Capital favours legal certainty and market predictability. That is why legal expertise sits at the core of any investment advisory practice.”
— Kübra Nur Eroğlu, Co-Founder
One of the features that sets Proximate Investment apart from its peers is a disciplined, systematic approach to scaling. The company built operational infrastructure across multiple locations within a short period, accelerating its pace of execution. Central to this growth has been a significant investment in a new website and CRM infrastructure, allowing global partnerships to be managed through a transparent, unified platform. The firm has also invested in AI-driven systems that speed up communication with clients and partners while improving operational efficiency.
The Proximate Investment team markets and sells investment products across multiple countries through an integrated structure of mortgage brokers, lawyers and sales teams. Fund managers and bankers within the company's network further extend the scope of advisory services on offer. The firm's remit extends well beyond residential real estate, encompassing corporate relocation, commercial property, office and factory acquisitions, and hotel investments.
“We offer tailored solutions for every investor. Rising investor satisfaction reinforces our determination to keep growing on a global scale.”
— Selma Karaağaç, Co-Founder
The journey from London to Ankara stands as a compelling example of how a women-led investment advisory firm can achieve fast, sustainable growth in the international market.
With inflation eroding real property returns in Türkiye and domestic mortgage access remaining constrained, Turkish investors are once again directing capital toward the London market. The long-term depreciation of the lira has turned London property into both a wealth preservation asset and a source of hard-currency rental income for Turkish buyers over the past two decades. Proximate Investment, advising clients from offices in London and Ankara, notes that today's enquiries reflect a more informed investor base increasingly focused on multi-market portfolio diversification.
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